VOLUME 12 ISSUE 11

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BenjaminHello Fiber Friends!

We're changing course on our social media and we've got some very big prizes that we hope will tempt you into joining us!

When we started on Facebook, we set up separate pages for Knitter's Magazine, XRX Books, and STITCHES Expos. In hindsight, I don't know what we were thinking. It should have been obvious to us that the talented STITCHES teachers and opening day presenters often have beautiful designs featured in Knitter's Magazine. The wonderful authors from XRX Books (which usually premier at STITCHES) also appear in Knitter's Magazine and teach classes at STITCHES. And instead, we made you jump between three different Facebook pages to find out news and happenings that were relevant to all your Knitting Universe interests. We've fixed that. We've created a single Facebook page and Google+ page and we'd like to ask you to please come and join us again.

logosAnd since we're asking all of you to go 'Like’ our new Facebook page and/or 'Follow’ us (or add us to one of your circles) on Google+, we thought we'd give you a little incentive. At the end of the month, I will randomly pick two people who have 'Liked' our new Facebook page and two people that have 'Followed' us on Google+. These four people will receive a ‘Works’ package to any STITCHES event in 2012 or 2013. The ‘Works’ package includes Opening Day, Opening Day Luncheon, the Fashion Show, the Fashion Show dinner, the Student Banquet, 21 hours of classes, and access to the STITCHES Market throughout the weekend (a $695 package). Note: the Works package does not include travel or hotel expenses. These same four winners will also receive a package from XRX Books that includes Victorian Lace Today by Jane Sowerby, Custom Knit Jackets by Jean Frost, Knit One Below by Elise Duvekot, the Knitter's Handbook, Magnificent Mittens & Socks by Anna Zilboorg, and Betsy Beads by Betsy Hershberg ($145 worth of books). And the prize wouldn't be complete if these four lucky people didn't also each receive a two-year subscription to Knitter's Magazine and the Knitter's Magazine tote (a $75 package). 

So... to recap, we are giving away $884 worth of cool stuff to four of you, and the only thing you have to do for the chance to win is to go and 'Like' our new Facebook page and/or 'Follow' our new Google+ page. If you've already 'Liked' or 'Followed' our new Facebook or Google+ pages then you're already entered to win. If not, you have until the end of the month to do so and be eligible for this random drawing. Sounds simple, right?

But wait... there's more! As I consider the nature of social media, I'm struck by the fact that it is... um... er... well... Social! So in that spirit, we're going to make this giveaway a little more social and give these lucky winners the chance to be heroes. Each of the lucky winners will not only receive these items, they will also be asked to choose one friend or family member as a co-winner. And that person will receive a duplicate package with the same prizes as well. 

That means that there will be eight winners by the end of this blitz—four that we pick and four more that our winners pick!

That's all the news we have for now! We hope to see you in person at STITCHES and online on our new Facebook and Google+ pages.

All my best,

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Benjamin Levisay, CEO — XRX, Inc.
Knitter’s Magazine, XRX Books, and STITCHES Events


P.S. I will be picking the winners at midnight (central time) on June 30, 2012. We will be announcing the winners on our Facebook page and Google+ page after we have made contact with the winners and they have given us the names of their co-winners. We hope to have this information up by July 5, 2012 at the latest.


VOLUME 12 ISSUE 11